The ROI Agency
Effective communication for your brand
Zenithmedia is an internationally active full-service media agency. We are part of the worldwide ZenithOptimedia Group, one of the world’s top five media networks. As media specialists, we develop communication concepts for clients in a wide range of industries, helping them reach consumers effectively via all relevant media contact points. Our clients’ return on investment (ROI) is at the heart of our corporate philosophy.
News:
Quadrennial events to help ad market grow in 2012 despite economic troubles
ZenithOptimedia predicts global ad expenditure will end this year at US$464 billion, 3.5% higher than in 2010, then accelerate to US$486 billion – a 4.7% growth – despite the continuing slowdown in Europe and fears that its debt crisis will get much worse. We then expect ad expenditure to grow 5.2% in 2013 and 5.8% in 2014.
This acceleration in global expenditure is the result of the ‘quadrennial’ effect and Japan’s recovery from the effects of the earthquake in March. Every four years the quadrennial events – the summer Olympics, the European Football Championship and the US Presidential and other elections – provide a reliable boost to the global ad market. This time we expect the combination of the quadrennial effect and the Japanese recovery to add US$7 billion to ad expenditure in 2012. Without this extra stimulus, ad expenditure would grow 3.1% next year, slightly less than this year.
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German and
English
Global ad expenditure continues to grow despite stock market turmoil
ZenithOptimedia has made a small reduction to its forecast for global ad expenditure growth in 2011 to 3.6%, which is 0.5 percentage points less than the forecast it made in July. The slowdown in economic recovery in the developed markets, coupled with rising fears of doubledip recession, have caused some advertisers to trim back budget increases planned for the end
of 2011, but there has been no sign of the cancelled campaigns and sharp budget cuts that signalled the beginning of the last advertising downturn in 2008. We now expect total ad expenditure to reach US$466 billion in 2011, up from US$450 billion in 2010.
Details
German and English.
VivaKi-Gruppe mit eigener Agentur-Lounge auf der DMEXCO
Nach Publicis-Groupe-Chef Maurice Lévy (2009) und Jack Klues, Global CEO VivaKi, (2010) wird dieses Jahr Steve King, Wordwide CEO ZenithOptimedia, in der VivaKi-Lounge zu Gast sein. Steve King debattiert am zweiten Messetag mit anderen CEOs globaler Media-Networks über Mediastrategien der Zukunft. Im Anschluss diskutiert er mit Carolyn Everson von Facebook über die Rolle und Bedeutung der Social Networks im Kommunikationsmix großer Marken. Weitere Highlights von VivaKi auf der DMEXCO: Workshop mit Jens Nagel-Palomino, Chief Innovation Officer VivaKi, und Marc Czesnik, Head of Newcast Interactive, sowie Panels mit Curt Hecht, CEO VivaKi Nerve Center, und Dr. Nicole Prüsse, Chairman VivaKi DACH. Hier das gesamte Programm im Überblick:
VivaKi-DMEXCO-Programm
Global ad expenditure to return to pre-recession peak level
this year
ZenithOptimedia now predicts global ad expenditure will grow by 4.1% in 2011, just 0.1 percentage points below the prediction we made in April. It will return to US$471 billion, the level it reached in 2008 before the recession. The ad market continues to recover from the 2009 recession, but growth has dipped this year in response to economic pressures, natural disaster and political disruption. More robust growth is forecast to resume in 2012 and 2013. Details german and english.
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[Translate to English:] "Chancen und Risiken für Medien und Marketing in Deutschland - Forecast 2011"
Zum zweiten Mal legt ZenithOptimedia mit der Studie „Chancen und Risiken für Medien und Marketing in Deutschland - Forecast 2011“ die qualitative Prognose zu den wichtigsten Chancen und Risiken der nächsten zwölf Monate vor. Befragt wurden insgesamt 80 hochkarätige Entscheider aus Medien, Marketing und (Kommunikations-)Wissenschaft. 65 Prozent bewerteten die Nachhaltigkeit des wirtschaftlichen Aufschwungs mit „sehr wichtig“ oder „wichtig“. Zweitwichtigstes Thema der Entscheider sind die Folgern der veränderten Mediennutzung. Wer über einen Twitter-Account verfügt, kann die komplette Studie kostenlos im Tausch gegen einen Tweet hier runterladen.
Underlying ad recovery continues despite shocks in Japan and the Middle East
ZenithOptimedia now forecasts global ad expenditure to grow by 4.2% in 2011, down from the 4.6% we forecast in December, as a result of the political turmoil in the Middle East and the devastating earthquake in Japan. These events had immediate consequences for advertising in the affected markets.
Details german and english.
Frank-Peter Lortz, Chairman ZenithOptimedia spokes with "New Business" about the meaning of Social Media for the advertising market.
For the second time ZenithOptimedia Düsseldorf asked 80 deciders of media, marketing and scholarship about their estimation on the most important chances and risks concerning the next twelve months.
Based on the results of that survey Frank-Peter Lortz talked about the meaning of Social Media in New Business issue no. 13 from 28th March 2011. Details here.
Frank-Peter Lortz criticizes publishers in the light of digitalization
Frank-Peter Lortz, Managing Director Zenithmedia and from January 2011 Chairman ZenithOptimedia, criticizes the hesitation of publishers concerning current digital trends like apps and video adversiting and gives an overview about main topics for advertisiers. In "New Business" (www.new-business.de) Nr. 51/52 20th December 2010 .
VivaKi strengthens agency brands
VivaKi Group in Germany, aggregating the marketplace influence of the media networks ZenithOptimedia and Starcom MediaVest Group and the digital agency neue digitale/Razorfish, strengthens its agency brands. In January 2011 Frank-Peter Lortz, CEO Zenithmedia, will becomes Chairman ZenithOptimedia. Petra Gnauert, COO Zenithmedia, becomes CEO Zenithmedia. More details.
Zenithmedia wins Gerry Weber media budget
The media agency group ZenithOptimedia has won the media budget of Gerry Weber International AG through its Düsseldorf-based media agency, Zenithmedia. Gerry Weber, the globally active fashion and lifestyle group based in Halle, Westphalia, has made the decision to outsource its media budget. “Zenithmedia inspired us with confidence thanks to its strategic planning approach and its expertise in the print sector. We are looking forward to our mutual cooperation“, said Andreas Eckernkemper, Marketing Manager at Gerry Weber International AG. Details here.
Mid-year surge pushes global ad market to 4.8% growth this year
ZenithOptimedia predicts in its study „Advertising Expenditure Forecast“ a growth of worldwide ad spendings in 2010 by 4,8 Prozent. All regions have grown faster than expected this year. ZenithOptimedia forecast 2.4% growth in North America and 3 % in Westeuropa. For Germany ZenithOptimedia predicts a growth of 2,4%. Details german and english.
Product Placement: „Product as performer"
Olaf Lassalle, Managing Director Newcast, the agency for individually tailored advertising within the VivaKi- and ZenithOptimedia-Network, explains prospects and possibilities of product placement. Read his article in the magazine „New Business“ (www.new-business.de) No 41, October 11th 2010 here .
Zenith wins O2
After a media agency selection process, Telefónica has chosen Zenith of Grupo Publicis to manage its investment in advertising in O2's five European markets: the UK, Ireland, Germany, the Czech Republic and Slovakia. Details you will find here .
Global ad recovery strengthens as US returns to slow growth
ZenithOptimedia predicts in the study "Advertising Expenditure Forecast" a growth of global adspends in 2010 by 3,5 Prozent. Especially in the markets in North America and Western Europe ad spending was stronger than expected in the first half of the year, but these regions are still growing much more slowly than most developing markets. For Germany ZenithOptimedia predicts a growth of 2 percents. Details german and english.
Zenithmedia analysed use of media of industrial decision makers
Zenithmedia München presents the study "Structure of Information" in conjunction with Konradin Mediengruppe, which takes a closer look at industrial decision makers’ use of the media. Because where and how decision makers in the industrial sector find their information before making their professional purchasing decisions is of great interest to companies advertising services, machinery, IT or technical equipment to this target group. Most important finding: online media is used more frequently for obtaining information than trade publications. Details here.
"The new channels won’t replace mass media"
Petra Gnauert, COO Zenithmedia, explains in an interview with the magazine “New Business” the consequences of digitalization and location- and time-independent use of media for the communication of brands. Read the whole interview in “New Business” (www.new-business.de) No 13 of 29th March 2010 here .
Global ad market continues to improve, heralding healthy growth in 2011 and 2012
ZenithOptimedia upgrades its "Advertising Expenditure Forecast" for global ad growth this year from 0.9 percent to 2.2 percent. Confidence in the global economic recovery, while tentative, continues to grow, and this improvement has been apparent in ad markets across the world. As is usual after a downturn, the global market will improve steadily over the next three years, with 4.1 percent growth in 2011 and 5.3 percent in 2012. But we forecast a 0.8 percent decline in developed-market ad expenditure in 2010, followed by 1.8 percent growth in 2011. Press release german and
english.
Forecast: Opportunities and Risks for Media and Marketing 2010
It appears that the worst of the global economic crisis is behind us. However, the economic trend in key markets continues to pose a risk. It is still uncertain whether state economic packages will be able to stabilize the situation, or if they have been bought at too high a price and harbour the risk of a new crisis. The overall economic situation in the coming twelve months will be decisive for the media and advertising business. That is the result of the study by the media agency group ZenithOptimedia, “Opportunities and Risks for Media and Marketing in Germany – Forecast 2010”. Press release in english .
ZenithOptimedia-Panel: ROI for media and brands
Petra Gnauert, COO Zenithmedia, dicussed within the ZenithOptimedia panel at the Media Days Munich 2009 (Medientage München) together with colleagues and nameable branch experts the importance and measurement of ROI in communication. Read the main statements here im Artikel von New Business vom 2. November 2009 (www.new-business.net ). You can find pictures and audio here.
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