Your ROI team

Petra Gnauert, CEO Zenith
“Each campaign must be planned on the basis of the most detailed possible consumer insights. If we know the consumers, their behaviour and the motivations for their decisions, we can address them with a message that fits their emotional state. This significantly increases advertising recall.”

Anja Stockhausen, Media Director Zenith
“For sustained results, there is nothing quite like TV. With TV campaigns, professional planning and implementation are key. To make sure of that, we have created a TV Competence Centre at Zenith for TV strategy, planning and evaluation.”

Cornelia Ruoff, Executive Managing Director per proxy Zenith
“Especially for global acting companies it’s a challenge to adapt their international campaigns and strategies for local markets, in order to reach consumers in all markets effectively. Country-specific consumer insights have to be aligned with international requirements. Zenith has started already some years ago building up an international unit, meeting the special demands of these clients."

Lothar Prison, Chief Digital Officer (CDO) of VivaKi
“Advertising has to be where the target group is, and that is increasingly in the digital world. That’s why, for most companies, an online brand presence is as fundamental as a browser is for the Internet. If you motivate users to interact by interweaving playful elements, information and benefits, you can win particularly high attention levels.”

Olaf Lassalle, Managing Director NEWCAST
“Special advertising formats are attention-grabbers by their very nature. On TV, programming content can be creatively and efficiently linked to branding messages. Unusual print adverts and advertorials, or special forms of out-of-home advertising, usually have very high recall.”

Frank-Peter Lortz, Chairman ZenithOptimedia
“Every brand message must be based on a convincing strategic plan that defines the campaign objective. This lets us determine how and where best to reach consumers for each product.”

Jens Nagel-Palomino, Chief Innovation Officer VivaKi
"Nothing works without creativity. If you want to attract attention, you have to be up to date. You need to come up with more than just dusty old ideas from the bottom drawar of your grandmother's closet."