Becoming part of the consumer’s
daily life
Becoming part of the consumer’s daily life Human relationships develop in several phases. In the beginning, the eye registers an attractive person. A relationship develops step by step, from the first flirtatious eye contact to the first date, second date, shared holiday, and so on. Until the happy couple says ‘I do’ at the altar. The relationship between a person and a brand develops in a similar war. ‘Pathway’ defines seven steps from the simple awareness that a brand exists, right through to advocacy: the personal conviction that moves people to recommend a brand to others.
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Communication can be applied to any stage in this relationship, using completely different means for different objectives. The media plan for a campaign whose primary goal is to increase sales will be quite distinct from a campaign intended to strengthen customer loyalty.
Zenithmedia communications experts can help both to define campaign objectives and to identify ways of achieving them.
To learn more about what Pathway can do for your brand, simply get in touch.