Strategic Resources Centre
VivaKi GmbH is the Strategic Resources Centre of the VivaKi network in Germany, to which all media agencies of the Publicis Groupe belong. The Centre provides research, analysis and results across the full spectrum of communication for products, brands and media. The primary focus is on research (advertising effectiveness, target group research, modelling, consumer insights) and knowledge management (gaining and transferring market and media knowledge).
Knowledge-based optimisation for advertising effectiveness, target group research, modelling and consumer insights
Acquiring and transferring market and media knowledge
Systematic monitoring and analysis of market issues
Interpretation and presentation of client-specific market and competitor information using the latest IT tools
Continuous analysis and optimisation of business processes using the latest information technology Development and operation of business applications
For more about VivaKi Services, visit www.vivaki-gmbh.de.