ROI for national and international brands

Anja Henze, Marketing Director FrieslandCampina Germany
“We value Zenithmedia very highly for their excellent way of doing business, their high level of expertise and the very close and trusting relationship we share with them. For years, their team has developed effective media strategies for our broad product portfolio, giving us a noticeably increased return on our marketing investment. The launch of Optiwell Control in 2007 is just one example.”

Steffen Seifarth, Regional Vice President D/A/CH & Eastern Europe COTY PRESTIGE
“What Coty Prestige Lancaster Group likes about working with Zenithmedia is not just their media expertise, but also the way they take a wider view. With them, we have an expert partner for our brand communication who helps us in planning and executing below-the-line and above-the-line campaigns alike.”

Terence Parris, Head of European Marketing PUMA
“Brands need to recognise and respond to changing media consumption habits. With Zenith and the enthusastic team there, we have been able to keep our finger on the pulse of consumers and plan accordingly. The team has been a central part from planning to execution across the 16 countries in this region."

Andre Schmidt, General Manager Marketing Toyota
“Zenith provides solid strategic planning and regularly finds new ways to achieve our defined media objectives. The agency accepts our increased demands for media efficiency and ROI as challenges to be met, and they do outstandingly well in independent benchmarking. I would like to mention in particular their proactive participation in the overall campaign development process, which goes far beyond the usual involvement of a media agency. This makes Zenith an important partner for Toyota and our other agencies.”

Andreas Laufert, Director Strategic Marketing, Teambank
“Nationwide strength combined with detailed knowledge of regional markets sets Zenithmedia apart. For the communication of our national ‘easyCredit’ brand, we need media experts who understand the development of umbrella brand strategies as well as the creation of local concepts. The agency can do both, and creates synergies that maximise ROI.”